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Okay, now we will create lead magnets, but maybe you are not sure if you are creating a free e-book,

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a webinar, a video series, maybe a report or what is the best.

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Lead magnet you can use for your buyer persona for your target audience.

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So we will ask GPT now that it knows the buyer persona, we can ask, okay, what are some ideas for

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lead magnets that we can use?

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What are kind of lead magnets we can use for your target audience?

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So just ask directly what are some examples of lead magnets I can use for this buyer?

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For my buyer persona, for my buyer persona, for example?

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Let's see what we have.

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Great questions.

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Here are some ideas.

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So free e-book.

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Get a free e-book that provides tips and strategy to optimize your digital marketing.

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Blah blah blah Webinar Excellent checklist.

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Create a checklist that outlines the essential steps to creating a successful digital marketing campaign.

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Great idea.

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Free trial.

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That's another idea for free lead magnet.

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So you if you have a service, let's say you have a service of planning your ads strategy, for example,

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that's your service.

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So you can offer a free planning, a free customized plan for these specific lead.

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If they leave their information, their name and email, usually the conversion are higher because you

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are offering some free lead magnet that has great value for them.

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Okay.

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Also case studies quiz template provide a free template or guide that create effective digital marketing

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assets such as social media posts, email newsletter.

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So we are going probably let's try a few of of of them here.

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So let's go first with the checklist.

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So I will just copy this checklist and I will say, Help me.

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Create.

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And I pace here.

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Checklist.

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Checklist.

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To use as a lead magnet.

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Okay.

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You see here, create a checklist that outlines the essential steps of creating successful digital marketing

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campaign.

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Let's see what we have.

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Sure.

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Here is a checklist.

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You see here, number one, target.

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Audience number two is creating your free lead magnet.

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Of course, this is not ready to send to your audience.

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You need to copy this information that Chatgpt is generating for us here and you can paste that on maybe

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an infographic, maybe you can create actually a checklist.

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You go to canva.com and you see the checklist there.

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Let me show you.

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It's really easy to do Canva.com We search for checklist.

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Let's see if we have a template for checklist.

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We do.

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So you see here and there are a lot of templates for checklists that you can just click on any that

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is free or you can pay for it if you want.

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Most of them are free, the one that you like, and let's say we like this one and we can customize.

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We can start editing this checklist with the information that we just created on Chatgpt.

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Fantastic.

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So immediately you already have a free lead magnet of high value that you can offer to your audience.

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Let's say we don't want to use the we like the checklist.

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We we will use that one, but we also like to use the free e-book.

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I mean, but when you think about writing an e-book, that's a complex task, right?

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So let's ask Chatgpt here.

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Please help me to write an e-book to use as a lead magnet and I will paste what I copied from the Chatgpt

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suggestion here saying Free e-book offer a free e-book that provides tips.

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For optimizing digital marketing efforts tailored to small business owners and entrepreneurs, which

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is actually my buyer persona.

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So I will edit this, I will delete this, and I will say.

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Let's see here.

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Lead magnet, An e-book.

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Okay, so write me an e-book as a lead magnet, an e-book that provides tips and strategies to optimize

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digital marketing efforts.

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Let's see what we have.

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And usually it won't write the whole book right there.

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It will show you the title of the book, the chapters, the specific topics for each chapter.

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So now that you have the structure, you have the outline of the book, as you are seeing here on the

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screen, you can go and create each separate section and I will show you how to do that.

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It's super easy.

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In a few minutes you will have the whole e-book ready for you.

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So first step you see here title The Small Business Owner Guide to Optimizing Your Digital Marketing

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Efforts.

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Wonderful.

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If I am a small small business owner, which is which I am because I'm a buyer persona.

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My buyer persona is a small business owner.

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They are.

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They identify immediately with the title.

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You will like this specific book you see here.

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Chapter one Understand your target Audience.

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Chapter two Setting Your Digital Marketing Goals.

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Chapter three Choosing the Digital Marketing Channels blah blah blah.

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All is here for them and you have bullet points.

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So first thing you copy this outline to word or to any document or any software where you can edit text

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like Google Docs word that's up to you.

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And once you have that, we will ask to GPT to write each chapter.

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We can go here and say, Copy this.

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Chapter one with with the bullet points.

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And we come here and say right, this chapter in details.

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Also talk about each one of the bullet points.

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Okay.

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I'm just coming up here on the flight with some prompts for chatgpt so you can optimize this even more

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if you want.

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Okay.

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You can give more details.

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So you see here chapter one.

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Understand your target audience.

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You see, it's writing, not writing everything for us.

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And you can also, if it's not long enough, if you think it's not long enough, you can ask GPT to

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make it 2 to 2000 words or 5000 words or 10,000 words.

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It's up to you.

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So you can determine all these details and you can come also here and expand in some areas.

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So you see that chapter one is ready.

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So we just copy and paste on your word document save go now and create chapter to chapter three.

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And at the end of ten minutes, ten minutes, guys, you will have a complete e-book about how small

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business owners can optimize their digital marketing efforts step by step.

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This is how you create a free lead magnet.

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Of course, if you want to do like let's see, let's go back to the list here if you want to do a webinar.

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Or a case study or a quiz or a template.

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Let's say we want a webinar.

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We can just ask GPT.

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Okay, GPT, I will.

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I choose to create a lead magnet that is a webinar.

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Please give me ideas and detail information or write the script for the webinar.

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It's War by war, everything that I need to say on camera or when I'm doing the webinar, you can do

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that too.

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So you don't you don't even need to think about it.

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You will just optimize it, edit and make sure it gets to your customer's heart, which is the main

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goal of this free lead magnet.

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So, so far in the marketing funnel we have, we know the buyer persona, we define that.

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Number two, we have already your lead magnet, your free lead magnet.

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So now we are going to the next step.

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And the next step is creating the landing page copy using Chatgpt to convert visitors into leads.

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Okay, we will do that in the next video.