1 00:00:00,110 --> 00:00:05,000 In this case, we are starting with a clean chat, a new chat. 2 00:00:05,000 --> 00:00:11,990 If you already have a buyer persona, you can use the same chat that you used before, where you discover 3 00:00:11,990 --> 00:00:14,900 where you work with Chatgpt to get to your buyer persona. 4 00:00:14,900 --> 00:00:19,610 In this case, we are starting from scratch, so if you don't know where to start, start with me here 5 00:00:19,610 --> 00:00:20,330 from scratch. 6 00:00:20,330 --> 00:00:20,990 New Chat. 7 00:00:21,020 --> 00:00:26,810 We are coming here to chatgpt and we are using this prompt saying Help me to identify my target audience, 8 00:00:26,810 --> 00:00:33,710 ask follow up questions until you have all the information you need to create a buyer persona and target 9 00:00:33,710 --> 00:00:34,880 audience for my business. 10 00:00:34,880 --> 00:00:36,950 Let's see what what happened here. 11 00:00:36,950 --> 00:00:39,620 So we have here it is asking now. 12 00:00:39,620 --> 00:00:46,550 Okay, tell me more some basic information about your business, what products you offer, and this 13 00:00:46,550 --> 00:00:47,870 will help me to understand your audience. 14 00:00:47,870 --> 00:00:54,740 So first we will add we will send him information about what we sell, who is the target audience, 15 00:00:54,740 --> 00:01:00,630 And after that, the chatbot will send you a few questions to have a more detailed information about 16 00:01:00,630 --> 00:01:00,840 them. 17 00:01:00,840 --> 00:01:02,010 So let's do that. 18 00:01:02,670 --> 00:01:20,160 We said we are an online education company that creates online trainings and courses about digital. 19 00:01:22,640 --> 00:01:24,260 Marketing, for example. 20 00:01:24,530 --> 00:01:30,170 Of course, you will add here your exact description for your business. 21 00:01:30,680 --> 00:01:31,270 Let's see. 22 00:01:31,280 --> 00:01:32,090 Let's go with this. 23 00:01:32,090 --> 00:01:33,200 Let's see what happened. 24 00:01:33,230 --> 00:01:33,950 Okay, great. 25 00:01:33,950 --> 00:01:36,860 Let's start with some basic questions to identify your target audience. 26 00:01:36,860 --> 00:01:38,360 Here are the questions that I talk about. 27 00:01:38,900 --> 00:01:42,080 We have ten questions, so we will reply one by one. 28 00:01:42,080 --> 00:01:47,780 And again, I will do it really quick here, but I want you to spend time here giving as much detail 29 00:01:47,780 --> 00:01:49,810 as you can for Chatgpt. 30 00:01:49,820 --> 00:01:52,040 So number one, who is your ideal customers? 31 00:01:52,160 --> 00:01:56,750 Business owners and entrepreneurs. 32 00:02:01,490 --> 00:02:02,110 Excellent. 33 00:02:02,120 --> 00:02:05,560 I will press shift and enter to go to the next line. 34 00:02:05,570 --> 00:02:07,730 What is their age range? 35 00:02:07,730 --> 00:02:11,090 Let's say 30 to 45. 36 00:02:11,120 --> 00:02:14,240 Number three, what is their gender? 37 00:02:14,240 --> 00:02:19,970 Both men and women for the level of education High. 38 00:02:20,850 --> 00:02:23,160 Degrees, let's say. 39 00:02:24,770 --> 00:02:29,630 Number five, we have what is their occupation or industry? 40 00:02:30,530 --> 00:02:31,480 Not sure. 41 00:02:31,490 --> 00:02:32,270 I'm not sure. 42 00:02:32,300 --> 00:02:35,090 So if you are not sure, just put not sure. 43 00:02:35,090 --> 00:02:41,620 Or you can say help me to identify that so it will ask you follow up questions about that specific question. 44 00:02:41,630 --> 00:02:43,070 Where do they live? 45 00:02:43,160 --> 00:02:45,890 All over the world. 46 00:02:47,940 --> 00:02:48,990 Number seven. 47 00:02:50,070 --> 00:02:52,530 What are their interests and hobbies? 48 00:02:52,680 --> 00:02:53,910 Technology. 49 00:02:56,760 --> 00:02:57,510 Um. 50 00:02:58,320 --> 00:02:59,580 Marketing. 51 00:03:00,660 --> 00:03:05,280 Sales and passive income, for example. 52 00:03:05,400 --> 00:03:07,050 Number eight. 53 00:03:08,240 --> 00:03:12,460 What are their pain points challenges when coming to digital marketing. 54 00:03:12,470 --> 00:03:17,960 Okay, so what is I tell I tell Chatgpt that this is the thing that I work with. 55 00:03:17,960 --> 00:03:20,600 This is my industry in this case is digital marketing. 56 00:03:20,600 --> 00:03:23,270 So now this is an important question. 57 00:03:23,270 --> 00:03:29,420 What, what are the pain points or challenges regarding your, your, your topic digital marketing? 58 00:03:29,420 --> 00:03:41,000 In my case, I'll say that they are having a hard time creating ads creating a. 59 00:03:42,010 --> 00:03:43,660 An online presence. 60 00:03:46,680 --> 00:03:50,220 And using digital marketing. 61 00:03:52,830 --> 00:03:54,780 To grow their business. 62 00:03:57,750 --> 00:03:59,190 Okay, next. 63 00:03:59,220 --> 00:04:00,270 Number nine. 64 00:04:01,830 --> 00:04:07,430 How they typically consume content, I think it is is covered by the prompt. 65 00:04:07,470 --> 00:04:12,630 So let's say they read blogs. 66 00:04:13,580 --> 00:04:17,790 A social media on YouTube, for example. 67 00:04:17,820 --> 00:04:18,740 Okay, let's go with this. 68 00:04:18,740 --> 00:04:19,440 Let's see what happens. 69 00:04:19,460 --> 00:04:23,570 We forgot about the last question, but that's fine. 70 00:04:23,570 --> 00:04:26,520 You see here, it created a buyer persona for us. 71 00:04:26,540 --> 00:04:27,410 This is fantastic. 72 00:04:27,410 --> 00:04:28,320 This is what we want. 73 00:04:28,340 --> 00:04:31,390 So it's creating an ideal customer for us. 74 00:04:31,400 --> 00:04:35,950 It's saying, okay, the ideal, The buyer persona name is Sarah, age 35. 75 00:04:35,960 --> 00:04:39,470 She is female education, bachelor's and master's degree occupation. 76 00:04:39,470 --> 00:04:42,560 She's an entrepreneur and small business owner. 77 00:04:42,590 --> 00:04:44,990 Location anywhere in the world. 78 00:04:45,020 --> 00:04:51,140 Hobbies, technology, sales, passive income, pain points, difficulty creating ads, content consumption, 79 00:04:51,140 --> 00:04:54,170 motivation, and all the information about the target audience. 80 00:04:54,170 --> 00:04:55,940 So now Chatgpt knows. 81 00:04:55,940 --> 00:04:57,940 Sarah Which is your buyer persona. 82 00:04:57,950 --> 00:05:04,280 Now we are ready to go to the next step of the funnel where we are creating leads and not leads. 83 00:05:04,280 --> 00:05:08,630 Actually a lead magnets for this buyer persona. 84 00:05:08,660 --> 00:05:09,770 Okay, see you there. 85 00:05:10,040 --> 00:05:11,690 The next one will be a great lesson. 86 00:05:11,720 --> 00:05:12,260 See you there.