1 00:00:00,110 --> 00:00:06,800 Let's talk about sales pages on chatgpt and how you can write sales pages in seconds that are super 2 00:00:06,800 --> 00:00:08,460 optimized for your target audience. 3 00:00:08,480 --> 00:00:09,740 Here we are on Chatgpt. 4 00:00:09,980 --> 00:00:15,560 The one thing that I will show you first, and this will be perfect for you because you can choose the 5 00:00:15,560 --> 00:00:19,700 framework that Chatgpt will use to write the sales page. 6 00:00:19,700 --> 00:00:21,740 And this is important for marketing guys. 7 00:00:21,740 --> 00:00:30,980 So we can come here and we will ask Chatgpt Can you list out the copywriting frameworks that you can 8 00:00:30,980 --> 00:00:31,520 write in? 9 00:00:31,520 --> 00:00:33,560 And let me show you what are the results. 10 00:00:33,560 --> 00:00:41,780 So it will give you a few frameworks for marketing, for copywriting that you can use for your sales 11 00:00:41,780 --> 00:00:42,080 page. 12 00:00:42,080 --> 00:00:48,050 And this is important because depending on the business that you have, you may want to use one framework 13 00:00:48,050 --> 00:00:49,310 instead of the other. 14 00:00:49,310 --> 00:00:55,430 So you see here, the first one is Aida, which is the most popular framework in marketing for years, 15 00:00:55,430 --> 00:01:00,350 even before digital marketing is called Attention, Interest, desire and action. 16 00:01:00,390 --> 00:01:03,330 There is an explanation here about what it is exactly. 17 00:01:03,330 --> 00:01:08,340 The second one is Paz, which is problem, agitation and solution. 18 00:01:08,340 --> 00:01:11,340 The third one is feature advantages and benefits. 19 00:01:11,340 --> 00:01:16,890 So it will basically list first the features, the advantages and the benefits of your product. 20 00:01:16,890 --> 00:01:20,820 On the sales page, you see storytelling. 21 00:01:21,090 --> 00:01:24,390 They have also the before and after bridge. 22 00:01:24,730 --> 00:01:30,600 They will it will show before and after, before your product, after your product, before your product, 23 00:01:30,600 --> 00:01:33,510 after your product, which is fantastic for some products. 24 00:01:33,510 --> 00:01:39,090 Also, the four P's promise a picture proof and push. 25 00:01:39,090 --> 00:01:46,410 This works with specific products that are more visual for the buyer. 26 00:01:46,710 --> 00:01:51,150 So in this case, you can read about this and you may have different options. 27 00:01:51,150 --> 00:01:56,640 So depending of your account, depending of the chat where you are, the history of the chat box that 28 00:01:56,640 --> 00:02:00,870 you are using, it will suggest, it may suggest you different options. 29 00:02:00,870 --> 00:02:06,150 So I will go right now with the fab, the feature advantages and benefits. 30 00:02:06,150 --> 00:02:12,480 Or maybe we can go with the before and after bridge or with the AIDA or the problem agitation solution. 31 00:02:12,480 --> 00:02:19,290 You can choose the one that you want and if you are not sure, just generate 2 or 3 sales pages, each 32 00:02:19,290 --> 00:02:20,940 one with a different framework. 33 00:02:20,940 --> 00:02:28,800 Read all the sales pages and see which one is more irresistible for you as a business owner thinking 34 00:02:28,800 --> 00:02:29,610 on your audience. 35 00:02:29,610 --> 00:02:30,780 So this is fantastic. 36 00:02:30,780 --> 00:02:37,110 So now that we have this, we just come here and let's say that we will go with the fab. 37 00:02:38,090 --> 00:02:41,390 Probe features advantages and benefits on this example. 38 00:02:41,390 --> 00:02:42,050 Copy this. 39 00:02:42,050 --> 00:02:45,470 So I just come here and say write a complete. 40 00:02:46,590 --> 00:02:50,350 Sales page to sell and you need to sell. 41 00:02:50,370 --> 00:02:51,710 You need to tell chatgpt. 42 00:02:51,750 --> 00:02:54,300 What is exactly the product that you are selling. 43 00:02:54,310 --> 00:03:05,280 In this case, I'll say that is to sell a an online course about email marketing, which is the example 44 00:03:05,280 --> 00:03:06,150 we are using. 45 00:03:07,290 --> 00:03:09,510 We will say use the. 46 00:03:10,940 --> 00:03:16,280 And we paste here the Fab Features Advantages and Benefits Framework. 47 00:03:19,870 --> 00:03:20,590 And. 48 00:03:22,160 --> 00:03:28,030 Right with our buyer persona in mind. 49 00:03:28,040 --> 00:03:32,450 So it will optimize the sales page for the buyer persona. 50 00:03:32,480 --> 00:03:33,830 Let's see what we have here. 51 00:03:33,830 --> 00:03:40,160 So we we ask the chat to write an online page to sell your product, in this case an online course about 52 00:03:40,160 --> 00:03:46,070 email marketing using the framework which is on this case fab, the features, advantages and benefits. 53 00:03:46,070 --> 00:03:53,420 And we ask the chat to keep in mind our buyer persona, which is fantastic because the copy will be 54 00:03:53,420 --> 00:03:56,180 optimized for this specific target audience that we have. 55 00:03:56,180 --> 00:04:02,360 And you see here it's saying it gives you the subject you see here transform your email marketing strategy 56 00:04:02,360 --> 00:04:06,890 and boost your business with our comprehensive, comprehensive course. 57 00:04:06,890 --> 00:04:12,980 And you see, dear Sarah, the small a small business owner, you know, it knows that Sarah is a small 58 00:04:12,980 --> 00:04:18,320 business owner because it's on the buyer persona on the target audience we created earlier in the course. 59 00:04:18,320 --> 00:04:22,980 And you see here all the features, the advantages, the benefits of the course. 60 00:04:22,980 --> 00:04:29,400 So this is written in in that specific copywriting framework. 61 00:04:29,400 --> 00:04:32,130 Fantastic is outstanding, guys. 62 00:04:32,130 --> 00:04:33,300 So this is one example. 63 00:04:33,300 --> 00:04:34,920 Let me stop generating here. 64 00:04:35,160 --> 00:04:40,530 And again, before we move, you see here that the framework is that one, the features advantages and 65 00:04:40,530 --> 00:04:40,950 benefits. 66 00:04:40,950 --> 00:04:47,520 Let's change this so I can come here to the chat and I can copy and paste in a new conversation, or 67 00:04:47,520 --> 00:04:49,980 I can edit this if I want. 68 00:04:49,980 --> 00:04:54,180 So let me grab another one the before and after breach. 69 00:04:54,600 --> 00:04:57,210 Okay, let's see what we have. 70 00:04:57,240 --> 00:05:02,670 So I will still say, okay, write a complete sales page to sell an online course about email marketing. 71 00:05:02,670 --> 00:05:05,790 Use the Let me change this. 72 00:05:06,470 --> 00:05:12,710 Use that before and after bridge framework and write with our buyer persona in mind. 73 00:05:12,740 --> 00:05:14,110 Let's see what we have now. 74 00:05:14,120 --> 00:05:16,070 Let's see if the framework changes. 75 00:05:16,070 --> 00:05:17,240 And that's my suggestion. 76 00:05:17,240 --> 00:05:22,820 Choose 2 or 3 frameworks and generate different sales pages for each one of these. 77 00:05:22,820 --> 00:05:26,330 Read the sales page and you can use the one that is most optimized. 78 00:05:26,330 --> 00:05:33,140 So you see here he's saying before you are struggling to to reach your target audience and get poor 79 00:05:33,140 --> 00:05:39,560 results and after what if you could learn proven strategies and techniques that dramatically improve 80 00:05:39,560 --> 00:05:47,180 your business and the bridge you see here, here at my company, you we help people like you with this, 81 00:05:47,180 --> 00:05:47,750 this and this. 82 00:05:47,750 --> 00:05:51,500 So you see that it's super optimized specifically for your target audience. 83 00:05:51,500 --> 00:05:57,620 And following the framework that we are suggesting here, I hope you do this from now on because your 84 00:05:57,620 --> 00:06:02,660 life will be way easier to sit down and write these pages when it's ready. 85 00:06:02,660 --> 00:06:09,450 You can edit, make sure it has your style and after that you can just test it with your clients and 86 00:06:09,450 --> 00:06:10,980 see the sales coming. 87 00:06:11,010 --> 00:06:11,910 See you in the next video.