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When you are creating an online presence for your brand, for your company on the Internet, you are

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thinking about creating a website, creating a social media presence, social media, profiles on Facebook,

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Instagram, start publishing content, and start creating articles for your website and all that is

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wonderful and we need that.

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That's part of the process of creating your online presence.

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But one of the most important things, guys, is to have an email marketing sequence, an email marketing

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campaign, running an email marketing system on your marketing running for you.

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Why this is important because with email marketing you can capture the information of your audience.

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So if somebody goes to your Facebook or your Instagram and they start watching and interacting with

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your content and they go to your website, they read your article, they liked your article, they see

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your product, your services.

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I mean, you don't have a way to contact them when once you have something to sell, if you don't have

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that information.

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So the only way we have right now to get this information from your customers is is not the only way,

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but it's the main way.

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99% is email marketing.

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And that's why why is important.

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So with email marketing, you capture these leads.

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That's a name that we use in marketing.

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You capture the leads which are people that are interested.

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Maybe they are not clients yet, but they are interested on your products, your services, your content

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that you are creating.

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You capture the information, their name and email.

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And with email marketing, you start sending them information about what you teach, about your products,

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about your brand, about your your mission.

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And by doing that, you are creating and this is the most important thing, you are establishing a trustful

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relationship between you and the client, right?

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So if I just go to your website and I start seeing what you are creating the blogs and all that, and

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I identify, I like, I like what I see, but I'm not ready to purchase yet.

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Why not?

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Because I just met you.

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I just consume some content from your company.

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Right?

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So in order to, to, to make sure the client is ready to buy, the best way to do it is with email

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marketing, because you can send them messages.

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You can say, hey, look at this.

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This is something you like.

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Look at this video we just published.

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Look at this product we are launching.

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So you start creating this relationship and by default, because of the the nature of the relationship,

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the clients will be more ready to buy your products and services when you send these promotional announcement.

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And the best way to do that is with email sequences.

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But the problem is that to write email sequences.

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So it takes a long time because you need to plan the email sequences, You need to think about the content.

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The emails that you are sending needs to be really interesting for this specific buyer persona, for

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this target audience.

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So you need to spend time and time and time thinking about it and optimize it.

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But now Egypt, we can do that way faster.

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So we will ask Egypt in the next video here in this section to do a few things for us to help us create

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these these email marketing campaign, determine how many emails we need to send and also to write these

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emails.

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So all you need to do is copy and paste and just make sure you do some edits to make sure it has the

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the style of your brand, your company on these emails, and that's it.

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The email sequence is ready, so let's do that in the next video.