1 00:00:00,170 --> 00:00:02,450 Okay, let's do that here on Chatgpt. 2 00:00:02,480 --> 00:00:09,830 Hopefully by the end of this process here we have the optimized and the most accurate target audience 3 00:00:09,830 --> 00:00:11,570 for you and for your business. 4 00:00:11,570 --> 00:00:13,640 So I want you to start with a new chat. 5 00:00:13,640 --> 00:00:17,690 So come here and click, click, click on new chat to create a new chat on Chatgpt. 6 00:00:17,960 --> 00:00:22,700 And I use one specific prompt that you can use if you want, or you can use different prompts, you 7 00:00:22,700 --> 00:00:25,430 can play with it until you have the best results. 8 00:00:25,430 --> 00:00:28,100 This is the one that I use and I invite you to use this one. 9 00:00:28,100 --> 00:00:28,940 To start. 10 00:00:29,000 --> 00:00:34,910 I ask, help me to identify my target audience, ask follow up questions until you until you have all 11 00:00:34,910 --> 00:00:38,180 the information you need to create a buyer persona. 12 00:00:38,180 --> 00:00:41,600 So I click on Enter, I hit Enter and let's see what he's saying. 13 00:00:41,630 --> 00:00:43,670 Sure, I'm happy to identify your audience. 14 00:00:43,670 --> 00:00:44,930 Let's get started. 15 00:00:45,440 --> 00:00:49,730 Tell me a little bit of about what are you what service are you offering? 16 00:00:49,730 --> 00:00:54,770 And help me understand the general category of people that may be interested on your audience. 17 00:00:54,770 --> 00:00:58,910 Sometimes you will see Chatgpt asking you like this. 18 00:00:58,910 --> 00:01:05,430 Sometimes you will have a list of questions that 1 to 10 or 1 to 5 that it will ask you in order to 19 00:01:05,430 --> 00:01:06,030 follow up. 20 00:01:06,030 --> 00:01:08,700 Let's continue with it and see what happens. 21 00:01:08,700 --> 00:01:19,980 So he's saying the service I provide, I create online trainings for business owners. 22 00:01:21,490 --> 00:01:23,590 And entrepreneurs. 23 00:01:25,980 --> 00:01:27,370 Let's see what if. 24 00:01:27,390 --> 00:01:28,250 Have more questions. 25 00:01:28,260 --> 00:01:28,860 Great. 26 00:01:28,890 --> 00:01:30,240 Here are some follow up questions. 27 00:01:30,240 --> 00:01:34,590 Okay, Here is the list of questions that I was referring to. 28 00:01:34,620 --> 00:01:36,630 So let's start answering this. 29 00:01:36,630 --> 00:01:41,010 Number one, what specific topic skills do your online trainings cover? 30 00:01:41,010 --> 00:01:44,400 So let's say that is digital marketing. 31 00:01:44,400 --> 00:01:44,940 Excellent. 32 00:01:44,970 --> 00:01:48,120 Number two, are you an online? 33 00:01:48,120 --> 00:01:54,000 Are you are your online trainings generate towards new business owners and entrepreneurs who are more 34 00:01:54,000 --> 00:01:58,860 established new business owners and. 35 00:02:00,850 --> 00:02:03,310 Establish businesses. 36 00:02:05,230 --> 00:02:05,500 Okay. 37 00:02:05,530 --> 00:02:12,390 Number three, what age range do you think will be more interested on my trainings? 38 00:02:12,400 --> 00:02:16,210 30 to 45 years old. 39 00:02:17,170 --> 00:02:24,970 Number four are your trainings designed for people who are just starting on their careers or for people 40 00:02:24,970 --> 00:02:26,800 who have the business for a while? 41 00:02:26,800 --> 00:02:36,010 Let's say that that is, let's assume on this example, that is for people that people that are new 42 00:02:36,010 --> 00:02:36,730 to. 43 00:02:37,560 --> 00:02:45,090 Marketing Number five Are your trainings generated for people who run a specific type of business? 44 00:02:45,820 --> 00:02:47,050 Not really. 45 00:02:48,010 --> 00:02:49,150 Number six. 46 00:02:49,150 --> 00:02:51,250 You can be more specific, of course. 47 00:02:52,150 --> 00:02:54,700 How tech savvy they need to be. 48 00:02:55,750 --> 00:03:01,930 They don't need to have any specific knowledge. 49 00:03:03,460 --> 00:03:03,930 Okay. 50 00:03:03,940 --> 00:03:05,890 Number seven. 51 00:03:05,890 --> 00:03:07,120 Stay here with me, guys. 52 00:03:07,120 --> 00:03:08,350 We're almost there. 53 00:03:08,380 --> 00:03:11,480 Number seven, What is the price point of your online training? 54 00:03:11,560 --> 00:03:13,240 Let's say that is from. 55 00:03:14,670 --> 00:03:16,110 102. 56 00:03:18,360 --> 00:03:19,740 $800. 57 00:03:20,560 --> 00:03:21,820 Number eight. 58 00:03:22,540 --> 00:03:23,590 Last question. 59 00:03:23,860 --> 00:03:28,480 Where does your target audience is covering here? 60 00:03:28,480 --> 00:03:29,010 Let's see. 61 00:03:29,020 --> 00:03:30,160 We can see it. 62 00:03:32,140 --> 00:03:35,260 Okay, Where your target audience spend their time online? 63 00:03:35,290 --> 00:03:37,810 Are they active in certain social media platforms? 64 00:03:37,840 --> 00:03:44,590 Let's say that they are active, active on YouTube and social media. 65 00:03:44,620 --> 00:03:46,840 Okay, let's see what we have now. 66 00:03:46,870 --> 00:03:49,570 Maybe Chatgpt will have more follow up questions for us. 67 00:03:49,630 --> 00:03:50,920 For us, maybe not. 68 00:03:50,950 --> 00:03:53,020 Now I see the results already. 69 00:03:53,020 --> 00:03:53,920 So great. 70 00:03:53,920 --> 00:03:59,800 Based on your responses, here is the potential buyer persona for your online trainings named Zara, 71 00:03:59,830 --> 00:04:03,220 age 35, or occupation Entrepreneur of business Owner. 72 00:04:03,250 --> 00:04:06,060 The background and you see the background here. 73 00:04:06,070 --> 00:04:09,060 The goals are here, the challenges are here. 74 00:04:09,070 --> 00:04:10,330 So this is fantastic. 75 00:04:10,360 --> 00:04:15,700 You have here the dreams or the goals of your audience here on goals. 76 00:04:15,730 --> 00:04:22,180 You have also the pain points on the challenge, which is something super important for when you determine 77 00:04:22,180 --> 00:04:22,990 your target audience. 78 00:04:22,990 --> 00:04:28,180 You need to have very clear what are the pain points of your audience and what are the goals of your 79 00:04:28,180 --> 00:04:28,600 audience. 80 00:04:28,630 --> 00:04:32,980 You see the online behavior, and I can follow up here, I can say. 81 00:04:34,800 --> 00:04:46,200 Make a list of the top ten top ten pain points of this buyer persona. 82 00:04:46,650 --> 00:04:48,190 Let's see if we have something here. 83 00:04:48,210 --> 00:04:53,850 So here are ten potential pain points that Sarah, which is the buyer persona, may be experiencing 84 00:04:53,880 --> 00:04:59,010 a lack of knowledge on digital marketing, difficulty in understanding complex marketing concepts, 85 00:04:59,040 --> 00:05:02,100 limited time to invest, learning new skills. 86 00:05:02,100 --> 00:05:02,490 Right. 87 00:05:02,490 --> 00:05:04,910 That's something that I see all the time in my students. 88 00:05:04,920 --> 00:05:10,620 Limited budget uncertainty in which digital marketing channels they need to start. 89 00:05:10,650 --> 00:05:12,270 Probably you feel like that too. 90 00:05:12,300 --> 00:05:14,100 So it's describing my students here. 91 00:05:14,100 --> 00:05:14,820 This is fantastic. 92 00:05:14,820 --> 00:05:19,140 And I can also ask Chatgpt to optimize my audience even more. 93 00:05:19,410 --> 00:05:23,220 You need to know the pain points and also the dreams and the goals. 94 00:05:24,270 --> 00:05:33,900 I can say make a list of ten goals or dreams of this buyer persona. 95 00:05:34,080 --> 00:05:38,650 Let's see, here are ten potential goals or dreams of Zara. 96 00:05:39,130 --> 00:05:44,700 Grow her business and increase sales, build brand and awareness and establish her business and and 97 00:05:44,710 --> 00:05:45,370 brand. 98 00:05:45,400 --> 00:05:47,860 Create effective digital marketing campaigns. 99 00:05:47,860 --> 00:05:55,210 Expand their their customer base to reach new markets, increase their online visibility and exposure, 100 00:05:55,240 --> 00:05:57,940 build a strong social media. 101 00:05:58,150 --> 00:06:03,460 All these that is describing here is actually and we are spending here like a few minutes, you and 102 00:06:03,460 --> 00:06:03,880 I. 103 00:06:03,910 --> 00:06:11,680 This is exactly I do this for seven years and this is exactly I mean, what the pains and the goals 104 00:06:11,680 --> 00:06:13,240 of my target audience are. 105 00:06:13,270 --> 00:06:19,480 So this is fantastic because in a few minutes we can determine that with Chatgpt you can ask follow 106 00:06:19,480 --> 00:06:20,290 follow up questions. 107 00:06:20,290 --> 00:06:22,450 For example, let's see what else? 108 00:06:23,110 --> 00:06:25,420 What are their online behavior? 109 00:06:26,100 --> 00:06:30,600 Least ten online behaviors. 110 00:06:33,130 --> 00:06:36,670 Of this buyer persona. 111 00:06:37,510 --> 00:06:37,900 Let's see. 112 00:06:38,170 --> 00:06:39,520 Let's fix this. 113 00:06:40,090 --> 00:06:40,720 Okay. 114 00:06:42,350 --> 00:06:49,820 Based on the buyer persona we created earlier ten buyers, ten online behaviours of Zara, frequently 115 00:06:49,820 --> 00:06:56,150 search engines like Google for information about digital marketing, spend time browsing social media 116 00:06:56,690 --> 00:07:02,450 like Instagram and Facebook to stay connected with friends, search and watch educational videos on 117 00:07:02,450 --> 00:07:06,680 YouTube to learn more about specific specific digital marketing topics. 118 00:07:06,680 --> 00:07:08,900 Follow up with leaders. 119 00:07:08,900 --> 00:07:14,120 So you have all these let's say let's assume, let's assume we can go deep here, guys. 120 00:07:14,120 --> 00:07:16,820 So I want you to invest time here at the end of this video. 121 00:07:16,820 --> 00:07:21,830 Just pause the course, go to Chatgpt and start playing with this target audience. 122 00:07:21,830 --> 00:07:22,190 Okay. 123 00:07:22,190 --> 00:07:27,770 Let's say that I want to get some of these spend time browsing. 124 00:07:27,770 --> 00:07:30,350 Let's see here, Here. 125 00:07:30,350 --> 00:07:37,580 Number three often search for and watch educational videos on YouTube to learn more about specific digital 126 00:07:37,580 --> 00:07:38,600 marketing topics. 127 00:07:38,600 --> 00:07:39,950 Let's get this one. 128 00:07:39,950 --> 00:07:48,150 I'm not sure if this will have actually a real result, a good result, but let's ask Chatgpt to make 129 00:07:48,180 --> 00:07:49,650 a list of. 130 00:07:51,110 --> 00:07:52,160 Possible. 131 00:07:54,920 --> 00:07:56,360 Search. 132 00:07:58,130 --> 00:07:59,030 Videos. 133 00:08:00,690 --> 00:08:08,160 That that this buyer persona searches and watches. 134 00:08:09,560 --> 00:08:10,880 Uh, on YouTube. 135 00:08:10,880 --> 00:08:13,100 So let's fix this. 136 00:08:13,970 --> 00:08:15,440 Let's see if we have some results. 137 00:08:15,440 --> 00:08:23,900 So Chatgpt will make a list of ten subjects that this buyer persona may look when they are on YouTube 138 00:08:23,900 --> 00:08:24,920 looking for information. 139 00:08:24,920 --> 00:08:31,580 Here we have five strategies to build a strong online brand online The Ultimate Guide to Social Media 140 00:08:31,580 --> 00:08:33,440 Marketing for Small Businesses. 141 00:08:33,650 --> 00:08:36,620 How to use SEO to Improve Your Website Ranking. 142 00:08:36,620 --> 00:08:45,230 So here I have also some ideas, some content ideas based on my specific buyer persona, which is outstanding 143 00:08:45,230 --> 00:08:47,480 and fantastic because this is super optimized. 144 00:08:47,480 --> 00:08:51,020 And again, I can come here and say, Hey, I like this. 145 00:08:51,020 --> 00:08:57,260 I can create a video maybe about the five key strategies to building a strong brand online so I can 146 00:08:57,260 --> 00:09:06,410 come here and say, Hey, please write a video script for this. 147 00:09:07,430 --> 00:09:14,130 And here we have sure, a sample of video script for the five key Strategies to build a strong brand 148 00:09:14,130 --> 00:09:14,760 online. 149 00:09:14,760 --> 00:09:17,850 And you see here the video script is ready for us. 150 00:09:18,030 --> 00:09:19,410 I hope you use this. 151 00:09:19,440 --> 00:09:23,520 Come here and spend time not creating scripts at this moment. 152 00:09:23,520 --> 00:09:24,150 We are doing that. 153 00:09:24,150 --> 00:09:30,480 Later in the course we have a model about YouTube with Chatgpt and creating videos for for social media 154 00:09:30,480 --> 00:09:31,620 with Chatgpt. 155 00:09:31,620 --> 00:09:35,850 But now I want you to come here and read all these pain points. 156 00:09:35,850 --> 00:09:42,480 You can ask for more pain points for more examples of specific pain points or goals that your target 157 00:09:42,480 --> 00:09:45,480 audience have, and read this and optimize. 158 00:09:45,480 --> 00:09:50,100 At the end of this process, you will have a super optimized buyer persona ready for you and for your 159 00:09:50,100 --> 00:09:54,120 business and a super optimized target audience to use on your ads. 160 00:09:54,120 --> 00:09:58,530 For example, I can ask here now I'm thinking of something that is super important. 161 00:09:58,650 --> 00:10:06,030 If I'm creating Facebook ads, for example, I can come here and ask for the ten interest that that 162 00:10:06,030 --> 00:10:10,650 this buyer persona have so I can get this interest and put that on Facebook. 163 00:10:10,650 --> 00:10:14,610 So my Facebook ads are more optimized and showing to the right people. 164 00:10:14,640 --> 00:10:16,880 Okay, I hope you like this. 165 00:10:16,890 --> 00:10:17,850 I love it. 166 00:10:17,850 --> 00:10:19,050 I see you in the next video.