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In this module, we will talk about how you can use Chatgpt to determine and to optimize your ideal

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target audience and also your buyer persona.

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So what is the buyer persona?

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The buyer persona is the ideal customer that you have based on demographics and goals, on the pain

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points of these people, of this group of people and other factors.

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So that's difficult to determine and usually takes time to make sure you have the right buyer persona.

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Also, the target audience guys, is super important when we are talking about marketing because for

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all the marketing processes that you will do for content creation, if you are creating ads, if you

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are writing emails, anything that you do in marketing, you need to have first.

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The base of everything is your target audience and if your target audience is not the right target audience,

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or if it's not optimized for your business, for your products, for your services, you will have you

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will work and work and work and invest on marketing, but you won't see results.

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You won't see great results as a from your ads, from your all your marketing efforts.

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So that's why the target audience is super important.

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And in my trainings, in my courses, I always spend at least half an hour with you guys, with my students

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thinking about the target audience, optimizing the audience, making sure you have the right audience

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before we do anything in marketing.

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But now with Chatgpt, we can do that way faster.

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Not in half an hour, but in minutes.

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And I'll show you in this model how to do that.

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So again, my goal in this lesson here, in this video here is to make sure that you understand that

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this is super important because it's the base of all the digital marketing effort.

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And in the next video, I want you to to to stop a little bit and think about your target audience,

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because we will provide some of this information, some of these elements to chatgpt to make sure it

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creates the best target audience for you and it creates the absolute best buyer persona for your products

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and your services.

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Excited?

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I am super excited.

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Let's see that and let's create that for you in the next video.
