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So let's begin with campaign settings.

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So I'm just going to quickly run through the creation process, which is very easy, and then I'm going

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to talk about the best practices, as well as some strategies on how to get the most valuable and cheap

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installs of your app, you're also going to pick up on how to measure your effect and how to optimize

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these campaigns.

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All right.

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So if you're ready to learn something new, let's get started with Universal App campaigns, because

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it's actually one of the easiest campaign types in Google ads.

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But you can still make a lot of mistakes, like I said earlier.

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So we'll going to run this process through together.

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For starters, I want to talk about how do you begin the Google campaign?

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All right.

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So let's dive right in.

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Open Google account.

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And find your app on the Google Play store.

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Creating Universal App campaign.

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And here we go, step by step.