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Okay, in this video, we're going to look at how to bring in

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Lorem Ipsum or this placeholder text

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which is super useful when you don't have the copy yet,

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but you still need to work on the design.

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So let's go and do that.

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The first thing to get Lorem Ipsum

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is that I'm going to actually push this out of the way,

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placeholder text is what's called and InDesign most people call Lorem Ipsum.

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I'm going to grab the Type tool and I'm going to draw

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a type box that goes from this margin

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all the way to this margin and it's half the page.

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I'm going to go up to Type,

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and I'm going to go down to Fill with Placeholder Text,

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and that my friends is how you insert this mixed up Latin words.

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They are actual Latin words,

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but they're jumbled up and from a distance they look like proper language.

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Why do we use them in design?

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It's mainly because you probably don't have the text yet and

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you need something in there to stop picking fonts and styles and things.

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Often when I'm starting a project,

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at the very same time,

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a copywriter will be starting the project,

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okay, so I don't have the text yet.

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So I need to start styling it and I will switch it out letter on.

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The other times I'll do it is when I'm pitching a design to a client and it's a concept,

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and I don't want them getting into the minutiae of doing copy changes.

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So I just go and pick some random texts from their websites.

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I'll end up with meetings and instead of them talking

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about the design and what they like about that,

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they end up kind of picking holes in the type.

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They say, "Oh, you can't write that in there or that in there," and it's hard to say,

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"Don't worry about the type, okay,

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and with the text and its content,

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it's just the style we're looking at."

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So often Lorem Ipsum is the way to go to get started.

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Though I have had on many occasions,

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people emailing me saying,

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I don't speak Latin or that it's broken and that the fonts aren't loading,

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something is happening; you might want to just explain

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that you've used mixed-up Latin when you've seen the concepts,

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especially if it's going over via email.

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So you've designed it and the copywriting is happening afterwards.

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What you can do is work out what the word count is, so check the word count.

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You have your cursor flashing Type tool cursor flashing in here, anywhere,

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go to Window and go to Info,

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and that should, after a second,

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tell you this is 347 words.

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So if you know 300 words are coming,

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you can delete a few and get it down to 300,

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or you can reach out to the copywriter and say,

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"You need to be writing to these numbers and you need to write to 347, roughly."

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Which you can do if you're being told how many numbers,

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instead of trying to delete and edge trying this word count out.

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A lot of people would just jump out to a website called lipsum.com.

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Lipsum.com here is an ugly sight,

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but it's really usable.

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People use this one all the time.

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If you're a designer, click on 'words,' say I need 500 words,

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I'm going to click Generate Lorem Ipsum,

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and that is exactly 500 words that I could use.

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I'm going to copy and paste that into InDesign.

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All right, back to InDesign.

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So let's leave it there, and in the next videos we'll look at getting

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this into columns and bringing in texts from say,

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Word documents, all right. Bye bye.

