WEBVTT 00:01.200 --> 00:03.330 -: Gonna walk you through meme unbundling. 00:03.330 --> 00:06.630 And this is a technique that I've used a ton of times. 00:06.630 --> 00:08.280 I think it's a really great way 00:08.280 --> 00:11.970 to avoid ripping off the art styles of artists 00:11.970 --> 00:14.310 that you're getting inspiration from 00:14.310 --> 00:15.690 when you're creating images. 00:15.690 --> 00:19.890 The specific technique comes from Bakz T. Future, 00:19.890 --> 00:21.600 one of the kind of early thought leaders, 00:21.600 --> 00:24.630 they came up with this idea when DALL-E 2 was out. 00:24.630 --> 00:29.602 And what they did is they asked for an image, 00:29.602 --> 00:31.860 you know, in the style of "Starry Night" by Van Gogh. 00:31.860 --> 00:33.060 And that was a pretty common one 00:33.060 --> 00:34.710 that people were using back then 00:34.710 --> 00:38.880 and comes up with a pretty interesting image here. 00:38.880 --> 00:42.360 But then they unbundled it by asking, 00:42.360 --> 00:44.460 I think at the time it was GPT-3 00:44.460 --> 00:45.900 to describe the characteristics 00:45.900 --> 00:49.530 and artistic style of "Starry Night" by Van Gogh in detail. 00:49.530 --> 00:51.720 And they took that description, 00:51.720 --> 00:54.000 which unbundles all the different components 00:54.000 --> 00:56.430 that makes a Van Gogh painting 00:56.430 --> 00:57.810 like the brush strokes, 00:57.810 --> 01:00.120 thick brush strokes, the swirl-like pattern, 01:00.120 --> 01:02.160 the blues and greens with some yellow and red, 01:02.160 --> 01:04.860 the stars, the night sky rendered with white dots. 01:04.860 --> 01:06.660 The painting has a dream-like quality to it. 01:06.660 --> 01:10.560 So asked it to describe what is cool about this image. 01:10.560 --> 01:12.690 And then you're using that description 01:12.690 --> 01:14.610 to create something much more creative. 01:14.610 --> 01:17.040 And you can see here that it still looks like Van Gogh, 01:17.040 --> 01:19.590 but it's much more creative 01:19.590 --> 01:23.130 than if you just specifically copy that artist's name. 01:23.130 --> 01:24.960 The other reason why this is really useful to do, 01:24.960 --> 01:27.900 by the way, is that quite often 01:27.900 --> 01:29.820 with a lot of the newer models, 01:29.820 --> 01:32.670 you can't use an artist's name in the prompt. 01:32.670 --> 01:36.690 So for example, Suno, which is one of the music models, 01:36.690 --> 01:39.090 you can't ask for a song in the style of Taylor Swift, 01:39.090 --> 01:40.530 but you can use unbundling like this 01:40.530 --> 01:43.890 to get around those sorts of limitations. 01:43.890 --> 01:46.380 All right, so let's try this out with a different image. 01:46.380 --> 01:49.350 In this case, I wanna use "The Persistence of Memory," 01:49.350 --> 01:50.583 Salvador Dali. 01:52.080 --> 01:56.100 I'm gonna that into here. 01:56.100 --> 02:01.100 I'm gonna say, "Please describe the characteristics 02:02.670 --> 02:05.320 and style of this painting 02:06.330 --> 02:10.647 without mentioning the name of the artist." 02:14.310 --> 02:17.670 That's gonna give us a real description 02:17.670 --> 02:20.163 of this type of painting. 02:21.630 --> 02:23.760 So it says about the melting clocks, 02:23.760 --> 02:26.700 dreamlike landscape, distorted forms, 02:26.700 --> 02:30.210 hyperrealistic details, soft versus hard contrasts, 02:30.210 --> 02:32.970 symbolism of time, use of light and shadow. 02:32.970 --> 02:35.610 So yeah, it is pretty comprehensive. 02:35.610 --> 02:37.230 And if you didn't go to art school, 02:37.230 --> 02:38.640 then this is really useful for you 02:38.640 --> 02:40.110 'cause you didn't know what these things are called, 02:40.110 --> 02:41.460 otherwise you wouldn't be able to use them 02:41.460 --> 02:43.800 in your prompt because you just wouldn't know. 02:43.800 --> 02:45.510 So we have that description there, 02:45.510 --> 02:46.470 we're gonna come back to that. 02:46.470 --> 02:50.703 Let's just ask for painting of Times Square, 02:53.580 --> 02:55.980 Times Square in the style 02:55.980 --> 02:59.403 of Salvador Dali. 03:01.910 --> 03:03.660 We're gonna see what we get. 03:03.660 --> 03:05.760 This is without using unbundling. 03:05.760 --> 03:06.810 And then we're gonna compare that 03:06.810 --> 03:08.583 with the unbundled description. 03:20.370 --> 03:22.410 Cool, so it's pretty good one. 03:22.410 --> 03:23.730 It's a bit weird, 03:23.730 --> 03:25.950 but it has like melting clocks and stuff. 03:25.950 --> 03:28.980 Now let's see what we get with the unbundled style. 03:28.980 --> 03:31.620 So let's bring back, what was the? 03:31.620 --> 03:34.953 This one here, gonna copy this. 03:36.090 --> 03:39.990 Gonna say, "Give me a painting 03:39.990 --> 03:42.957 of Times Square in the following style." 03:44.730 --> 03:48.120 Okay, so you can see we've pasted in this whole style here 03:48.120 --> 03:49.830 and it's gonna do a much better job, 03:49.830 --> 03:52.023 and that's what I'm hoping we'll see. 03:53.550 --> 03:58.200 Cool, okay so it is similar to the other painting, 03:58.200 --> 04:02.490 but now we have a good design in the style that we like, 04:02.490 --> 04:05.790 but without mentioning the specific artist's name. 04:05.790 --> 04:09.180 The really interesting thing we can do here, by the way, 04:09.180 --> 04:11.610 is we can edit this now, right? 04:11.610 --> 04:13.590 Because we have unbundled the styles, 04:13.590 --> 04:16.380 we could change some things that we don't like. 04:16.380 --> 04:18.310 So let me just copy this 04:20.670 --> 04:25.670 and then gonna paste this in. 04:25.830 --> 04:28.170 And I'm gonna use this to remix the styles. 04:28.170 --> 04:31.020 So I still want the melting clocks, 04:31.020 --> 04:33.123 still like the dreamlike landscape, 04:33.960 --> 04:35.730 hyperrealistic details. 04:35.730 --> 04:37.890 I don't want the soft and hard contrasts 04:37.890 --> 04:40.863 or the symbolism of time, 04:41.850 --> 04:43.500 instead of the use of light and shadow 04:43.500 --> 04:47.973 I'm just gonna use of pastels and blurred effect, 04:49.410 --> 04:52.350 and I'm gonna say 04:52.350 --> 04:55.920 the background 04:55.920 --> 04:59.970 is a pleasant Easter Sunday 04:59.970 --> 05:03.543 pastel palette with blurred edges. 05:04.590 --> 05:09.590 All right, let's get rid of this as well. 05:09.810 --> 05:12.150 We'll just use this top part here. 05:12.150 --> 05:14.430 And because we've unbundled everything into bullet points, 05:14.430 --> 05:16.890 we can just change those bullet points if we want. 05:16.890 --> 05:19.590 That's the really cool thing that we can do here. 05:19.590 --> 05:22.410 Yeah, actually, let's just do this one more change as well. 05:22.410 --> 05:26.040 Melting people, several people on the street 05:26.040 --> 05:27.030 that appear to be melting 05:27.030 --> 05:28.020 and draped over objects, 05:28.020 --> 05:30.930 creating a fluid, almost organic appearance. 05:30.930 --> 05:32.930 All right, so let's see what we get now. 05:35.040 --> 05:36.510 There we go, very different. 05:36.510 --> 05:39.180 It's still Salvador Dali-esque. 05:39.180 --> 05:40.680 Still got a watch in there, (laughs) 05:40.680 --> 05:44.310 but the people are melting as this pink goo and it's pastel 05:44.310 --> 05:46.980 so it has a completely different vibe. 05:46.980 --> 05:49.890 And I think that this is a much more creative use of AI, 05:49.890 --> 05:51.360 a much more ethical use of AI 05:51.360 --> 05:52.740 because we're taking the parts 05:52.740 --> 05:55.200 that we like about an artist's work, 05:55.200 --> 05:56.910 but we're making it a little bit our own 05:56.910 --> 05:59.070 by changing the style. 05:59.070 --> 06:00.630 This is called unbundling. 06:00.630 --> 06:02.700 This is something I use all the time, 06:02.700 --> 06:06.900 and in fact, I very rarely use a prompt these days 06:06.900 --> 06:07.830 without doing it. 06:07.830 --> 06:09.570 I won't start with the artist's name 06:09.570 --> 06:11.640 even just because I don't think 06:11.640 --> 06:13.200 it's ethical to rip them off. 06:13.200 --> 06:15.630 If you can remix the things that you like about this style 06:15.630 --> 06:19.140 with another set of artists or other ideas that you have 06:19.140 --> 06:20.640 or you come up with your own, 06:20.640 --> 06:22.953 then I think you can get much better results.