WEBVTT 00:00.300 --> 00:01.740 -: Hey, let's learn about how 00:01.740 --> 00:04.260 to write an entire ebook using ai. 00:04.260 --> 00:05.195 So this is my process. 00:05.195 --> 00:07.350 This is what I've found useful in order 00:07.350 --> 00:09.125 to make the content not terrible 00:09.125 --> 00:11.370 because if you just ask it to write an ebook, 00:11.370 --> 00:12.870 it's gonna get bad results. 00:12.870 --> 00:14.730 The first thing I start with, this is summary. 00:14.730 --> 00:16.980 And this is the prompt here. 00:16.980 --> 00:21.000 The I basically ask it to please look up this specific topic 00:21.000 --> 00:23.065 and that's going to use binging to research. 00:23.065 --> 00:26.730 I'm just gonna paste in the topic here and hit enter. 00:26.730 --> 00:28.230 And the reason why I do this is 00:28.230 --> 00:29.550 because I think it's really important for it 00:29.550 --> 00:33.305 to be grounded in the stuff that ranks on Google. 00:33.305 --> 00:35.115 So this is a good way to make sure 00:35.115 --> 00:38.100 that you're covering things in the ebook 00:38.100 --> 00:39.420 that other people are writing about 00:39.420 --> 00:41.910 and that the post is comprehensive. 00:41.910 --> 00:43.605 'Cause if you're just writing based off your own insights, 00:43.605 --> 00:45.075 then you might have missed something 00:45.075 --> 00:47.730 because looking up the topic, 00:47.730 --> 00:49.500 it's found that it was developed by Google. 00:49.500 --> 00:51.990 It's an art package and it can help, 00:51.990 --> 00:54.915 for example, turn the impact of an advertising campaign. 00:54.915 --> 00:57.600 Yeah, which is what I've used it for as well. 00:57.600 --> 00:58.433 Okay, cool. 00:58.433 --> 00:59.940 That is really helpful. 00:59.940 --> 01:02.280 And that's already pretty useful, right? 01:02.280 --> 01:04.080 That's already gonna get you better results actually 01:04.080 --> 01:08.490 than if you simply just ask it to write ebook on the topic 01:08.490 --> 01:11.190 because you've given it some time to think essentially. 01:11.190 --> 01:12.145 Yeah, and to do some research. 01:12.145 --> 01:15.075 So it's got fresh information here. 01:15.075 --> 01:17.490 Alright, the next thing though is that you need 01:17.490 --> 01:19.110 to give it your own twist. 01:19.110 --> 01:21.360 'Cause otherwise I don't think it's particularly moral 01:21.360 --> 01:24.120 to make content that it doesn't have anything from you. 01:24.120 --> 01:26.640 And it's not gonna be particularly interesting either, 01:26.640 --> 01:27.600 to be honest. 01:27.600 --> 01:28.980 Here we go based on the following 01:28.980 --> 01:30.420 insights plus the summary above. 01:30.420 --> 01:33.090 Generate an outline for ebook on topic with chapters, 01:33.090 --> 01:34.800 sections, and subsections. 01:34.800 --> 01:38.715 So let's copy and paste the topic across. 01:38.715 --> 01:41.460 We're just reinforcing this 01:41.460 --> 01:44.460 and then we need to fill this part in insights 01:44.460 --> 01:46.585 so you can be more or less in depth 01:46.585 --> 01:48.425 and you can put more or less insights in here. 01:48.425 --> 01:51.385 But I'm just gonna put a handful in just to demo. 01:51.385 --> 01:55.468 So one insight is this is a particularly 01:55.468 --> 01:57.000 (keyboard keys clacking) 01:57.000 --> 02:02.000 reliable method since IOS 14 happened 02:02.546 --> 02:05.379 and you can no longer 02:05.379 --> 02:08.042 (keyboard keys clacking) 02:08.042 --> 02:12.490 deterministically track users based on their 02:12.490 --> 02:13.921 (keyboard keys clacking) 02:13.921 --> 02:16.237 IDFA, a unique identifier. 02:16.237 --> 02:19.350 (keyboard keys clacking) 02:19.350 --> 02:21.885 So that's one piece of important insight 02:21.885 --> 02:24.665 that isn't in the summary that I've been talking about. 02:24.665 --> 02:26.790 The other thing is I'll say yeah, 02:26.790 --> 02:30.690 this method can be unreliable 02:30.690 --> 02:33.386 when dealing with cross channel 02:33.386 --> 02:35.190 (keyboard keys clacking) 02:35.190 --> 02:40.000 events because it might give overlapping credit 02:40.000 --> 02:41.760 (keyboard keys clacking) 02:41.760 --> 02:43.230 to multiple channels. 02:43.230 --> 02:45.158 So this is just another insight that I've had. 02:45.158 --> 02:48.930 In the past, let's say sometimes this gives 02:48.930 --> 02:52.053 nonsensical results. 02:53.130 --> 02:57.880 For example, it might say your Facebook ads 02:59.580 --> 03:02.708 drove negative revenue when that's 03:02.708 --> 03:05.040 (keyboard keys clacking) 03:05.040 --> 03:09.780 probably not possible unless you did a 03:09.780 --> 03:13.653 terrible job with the creative. 03:14.850 --> 03:17.040 Okay, so I'm just gonna keep those three insights there. 03:17.040 --> 03:18.000 You can put more in. 03:18.000 --> 03:20.580 One thing I also do is I'll like Google specific 03:20.580 --> 03:22.835 things and add them in there. 03:22.835 --> 03:26.160 So I mean we can just do that as an example, 03:26.160 --> 03:30.123 like maybe look for a case study. 03:31.770 --> 03:33.985 I'm going to look for this. 03:33.985 --> 03:36.510 (keyboard keys clacking) 03:36.510 --> 03:37.653 And marketing. 03:46.260 --> 03:48.960 I'm just gonna find something that's interesting here. 03:51.062 --> 03:51.895 Okay. 04:16.980 --> 04:19.180 Just gonna copy in and put an image in here. 04:22.740 --> 04:23.573 It should say... 04:23.573 --> 04:26.840 (keyboard keys clacking) 04:43.140 --> 04:43.973 Cool. 04:43.973 --> 04:45.205 That's something that we can hopefully use 04:45.205 --> 04:47.185 to create an image of our own 04:47.185 --> 04:52.185 and later in the actual blog post presentation. 04:52.320 --> 04:54.660 So I'm just gonna paste that in. 04:54.660 --> 04:59.660 And what that's gonna do now is add these insights into 04:59.685 --> 05:01.890 an outline for the ebook. 05:01.890 --> 05:04.590 And the reason why we create an outline first 05:04.590 --> 05:07.740 is that in general, I find that giving it tokens 05:07.740 --> 05:11.250 to think like giving it some ideas in terms of planning out 05:11.250 --> 05:12.083 what it's gonna... 05:12.083 --> 05:12.990 Tends to improve performance. 05:12.990 --> 05:14.634 And there's a lot of studies that show that. 05:14.634 --> 05:17.132 The other thing is that it gives us a chance 05:17.132 --> 05:19.785 to edit the outline if we don't like certain parts 05:19.785 --> 05:22.170 or if we find things are missing. 05:22.170 --> 05:23.205 The final thing it allows us 05:23.205 --> 05:25.405 to do is just make the length a lot longer 05:25.405 --> 05:28.165 because generally it tends to be pretty concise. 05:28.165 --> 05:31.710 Like it won't write too much in one section 05:31.710 --> 05:34.230 by splitting out to multiple sections here. 05:34.230 --> 05:36.365 Then that's one trick to get it to write more 05:36.365 --> 05:38.700 because then you can say write section 1.1, 05:38.700 --> 05:39.960 write section 1.2, 05:39.960 --> 05:42.265 write section 1.3, and so on. 05:42.265 --> 05:44.403 So that's what we're gonna do next. 05:45.360 --> 05:47.700 And once we get the outline, 05:47.700 --> 05:49.435 we're gonna first of all, 05:49.435 --> 05:51.120 generate some title options, 05:51.120 --> 05:52.350 get a good sense of the title. 05:52.350 --> 05:54.540 And then second of all we're gonna expand on the outline 05:54.540 --> 05:55.955 with a summary of what's gonna be covered. 05:55.955 --> 05:59.160 Because then that kind of flashes out even more 05:59.160 --> 06:02.253 of the plan once we're happy with the actual outline. 06:06.120 --> 06:06.953 Okay. 06:12.255 --> 06:14.805 Alright, so let's take a look at this outline. 06:14.805 --> 06:18.600 So introduction importance of it is talking about the IDFA, 06:18.600 --> 06:20.280 which is something I mentioned specifically, 06:20.280 --> 06:21.113 which is great. 06:21.113 --> 06:22.380 You can see that coming through. 06:22.380 --> 06:25.659 And then it made a pretty good section here. 06:25.659 --> 06:27.600 Like it's talking about like things 06:27.600 --> 06:29.880 like the counterfactual and intervention. 06:29.880 --> 06:32.609 These are things that we didn't get like I didn't provide, 06:32.609 --> 06:35.640 but the summary did or its own knowledge did, 06:35.640 --> 06:36.930 which is really useful. 06:36.930 --> 06:39.910 I also leave space here for including the provided image 06:40.770 --> 06:44.250 and then adds extra things we might need. 06:44.250 --> 06:47.410 And then I would say we probably want to add 06:49.170 --> 06:50.950 a tutorial section 06:52.350 --> 06:55.316 where we'll fry the code to run to a 06:55.316 --> 06:58.478 (keyboard keys clacking) 06:58.478 --> 07:01.140 called an impact analysis on SEO 07:01.140 --> 07:04.683 change SEO tactic. 07:09.325 --> 07:11.610 And then it's just gonna add that to the outline. 07:11.610 --> 07:13.800 We could also ask it 07:13.800 --> 07:16.800 to remove certain things if we didn't want them as well as, 07:16.800 --> 07:18.540 so if we didn't want, you know, 07:18.540 --> 07:20.580 this final section for example. 07:20.580 --> 07:23.650 But you know, it's low cost to iterate on this 07:27.180 --> 07:29.640 if we're just changing one line at a time, 07:29.640 --> 07:31.050 it doesn't take a long time to generate. 07:31.050 --> 07:33.630 We can get a pretty good a sense of what we need of course. 07:33.630 --> 07:35.400 So while that's running, 07:35.400 --> 07:37.410 I'm just gonna paste in the next thing 07:37.410 --> 07:40.710 which is "Generate 10 very creative title options." 07:40.710 --> 07:43.350 And I've tried lots of different ways to do this, 07:43.350 --> 07:44.476 but I found in general, 07:44.476 --> 07:46.770 it's good at generating lots of options 07:46.770 --> 07:49.140 and if you put the word very creative, 07:49.140 --> 07:52.413 it tends to give you a pretty good range of stuff. 07:54.840 --> 07:55.673 So there we go. 07:55.673 --> 07:58.863 So this is, you're running this stuff out, 08:02.835 --> 08:05.013 you gonna see where we put the tutorial. 08:13.770 --> 08:15.270 One of the benefits of doing it this way, 08:15.270 --> 08:16.770 even if you write the book yourself, 08:16.770 --> 08:19.980 is that you get like a really comprehensive outline. 08:19.980 --> 08:21.180 It gives you a really good score. 08:21.180 --> 08:23.430 Like here are the different things we need to cover. 08:23.430 --> 08:24.570 And I think that's, yeah, 08:24.570 --> 08:26.190 that's pretty valuable in and of itself. 08:26.190 --> 08:27.270 So even if you stopped here 08:27.270 --> 08:30.090 and you just started to write these sections yourself, 08:30.090 --> 08:31.470 you've already saved a bunch of time 08:31.470 --> 08:34.800 and I think improved your chances of this being useful. 08:34.800 --> 08:35.633 So here we go. 08:35.633 --> 08:36.750 We have now chapter seven, 08:36.750 --> 08:38.760 we have this tutorial 08:38.760 --> 08:40.590 and is put the subsections like loading, 08:40.590 --> 08:41.550 processing data, 08:41.550 --> 08:43.980 defining intervention period, et cetera. 08:43.980 --> 08:44.813 Cool. 08:46.380 --> 08:50.463 Okay, so generate 10 very creative title options, 08:57.715 --> 09:02.490 time travelers go to SEO, causal conundrums, 09:02.490 --> 09:03.750 decoding SEO tactics. 09:03.750 --> 09:07.230 I quite like decoding beyond the click. 09:07.230 --> 09:08.910 That's pretty cool. 09:08.910 --> 09:10.023 Data alchemy. 09:14.665 --> 09:17.070 Yeah, I would say I really like that it'd be 09:17.070 --> 09:20.460 beyond the click and you could just combine different 09:20.460 --> 09:22.320 parts of this if you want. 09:22.320 --> 09:27.220 So just say, we're gonna go go with this title 09:32.655 --> 09:34.630 and then just say acknowledge so 09:37.050 --> 09:38.837 It wouldn't type too extra stuff like, 09:38.837 --> 09:41.795 'cause sometimes it'll start to actually write the post 09:41.795 --> 09:44.430 after that, which you don't want right now. 09:44.430 --> 09:45.263 Cool. 09:45.263 --> 09:47.010 So now say this last one here, 09:47.010 --> 09:48.275 which is expand on the outline with the summary of 09:48.275 --> 09:51.375 what will be covered in each chapter section in this sub. 09:51.375 --> 09:53.350 So just gonna piece that in here 09:54.360 --> 09:55.800 and now it's gonna go through 09:55.800 --> 09:56.910 and you can see it's chosen 09:56.910 --> 09:59.610 that it's selected the title that we've given it. 09:59.610 --> 10:00.805 And that's gonna affect the summary, 10:00.805 --> 10:02.760 which is why I think it's important 10:02.760 --> 10:04.445 to put the title in first. 10:04.445 --> 10:06.455 Can't come up with a good title unless it has the outline. 10:06.455 --> 10:10.140 So that's the order of operations here. 10:10.140 --> 10:10.973 And here we go. 10:10.973 --> 10:12.750 So we can see now we're getting a little bit more 10:12.750 --> 10:15.090 information for each section. 10:15.090 --> 10:17.940 And you can see that now you have the shopping list of 10:17.940 --> 10:20.220 what we need to cover in each, 10:20.220 --> 10:21.660 which is really helpful. 10:21.660 --> 10:23.220 And I'm just gonna regenerate there 10:23.220 --> 10:24.585 'cause it's network error. 10:24.585 --> 10:27.423 This is part of the fund of working with ChatGPT. 10:28.470 --> 10:30.450 But while that is running, 10:30.450 --> 10:32.160 we're gonna set up something else, 10:32.160 --> 10:34.350 which is the actual writing. 10:34.350 --> 10:36.330 There's a few different options here 10:36.330 --> 10:39.897 because we need pretty long context window to do this. 10:39.897 --> 10:41.479 And so I'm just gonna open up, 10:41.479 --> 10:43.980 this is the open AI platform, 10:43.980 --> 10:45.300 this is the developer platform. 10:45.300 --> 10:46.560 If you create an account, 10:46.560 --> 10:48.236 and one of the benefits of doing this 10:48.236 --> 10:52.485 is that you can go to the turbo model, 10:52.485 --> 10:54.990 which is the this the preview. 10:54.990 --> 10:57.840 So got this one here, a GPT four preview. 10:57.840 --> 11:00.450 And what that allows you to do is that you can fit, 11:00.450 --> 11:03.305 I think it's 120,000 tokens in the context window. 11:03.305 --> 11:06.004 Whereas with you normal ChatGPT, 11:06.004 --> 11:08.310 I think it's 8,000 or something like that. 11:08.310 --> 11:11.130 This will give you plenty of space to write a whole book. 11:11.130 --> 11:13.560 The other option, if you don't want to set up sign up 11:13.560 --> 11:16.735 for a developer account, if you go to Claude 11:16.735 --> 11:19.225 and Claude has a hundred thousand token limit, 11:19.225 --> 11:21.515 it's a competitor to it's ChatGPT. 11:21.515 --> 11:24.340 So it's going to create a new chat 11:26.730 --> 11:30.003 And just gonna copy and paste this in here. 11:31.175 --> 11:33.360 So I'm gonna try this one. 11:33.360 --> 11:35.155 So what we're doing is we're starting fresh 11:35.155 --> 11:36.510 with a new context window. 11:36.510 --> 11:40.165 Now that we have all of this, so lemme see, 11:40.165 --> 11:43.050 we're gonna put in, let's go back 11:43.050 --> 11:46.833 and get the topic. 11:52.950 --> 11:53.783 Okay. 11:56.100 --> 12:00.374 And then we need to paste in the outline and the insights. 12:00.374 --> 12:03.041 So just let's grab the insights. 12:09.755 --> 12:10.805 Okay, paste 'em in there 12:10.805 --> 12:14.400 and then we're gonna paste in the outline as well. 12:14.400 --> 12:17.313 And we're gonna run it in Claude and in GTP four. 12:22.350 --> 12:24.850 So just need to click continue generating 12:26.555 --> 12:28.283 because it's still going. 12:41.595 --> 12:43.178 Okay, put the title 12:44.803 --> 12:48.220 (keyboard keys clacking) 12:49.385 --> 12:50.218 and then 12:54.000 --> 12:55.173 copy this. 13:00.000 --> 13:02.825 Okay, so this is finished generating 13:02.825 --> 13:04.923 so we can grab everything. 13:12.210 --> 13:13.043 Okay. 13:14.460 --> 13:18.850 Now we have outline 13:20.940 --> 13:24.240 and we have all the summaries within these outlines, 13:24.240 --> 13:25.290 which is really helpful. 13:25.290 --> 13:29.490 And then we have all the insights at the bottom. 13:29.490 --> 13:30.565 So I'm gonna copy and paste this 13:30.565 --> 13:33.090 and put this into Claude as well. 13:33.090 --> 13:37.350 Now, oh yeah, let's turn this into a file. 13:37.350 --> 13:40.623 And now, I wonder if we can, 13:42.185 --> 13:44.010 we don't really want this as a file, 13:44.010 --> 13:45.693 but I said it anyway. 13:47.520 --> 13:48.353 Yeah, here we go. 13:48.353 --> 13:50.820 Okay, so it is actually, you know, 13:50.820 --> 13:52.263 using it, which is nice. 13:53.315 --> 13:55.680 Okay, so you can see one thing straight away 13:55.680 --> 13:57.605 that Claude doesn't really follow instructions as well 13:57.605 --> 13:59.965 because what we wanted was we need 13:59.965 --> 14:03.030 to write the sections one at a time. 14:03.030 --> 14:04.770 You might need to work a little bit on this, 14:04.770 --> 14:06.925 but it is doing a pretty decent job so far 14:06.925 --> 14:08.910 of writing out the preface 14:08.910 --> 14:11.490 and the other thing you wanna do, 14:11.490 --> 14:13.800 okay, so yeah, it's got the preface first here, 14:13.800 --> 14:16.090 but then we could just say continue 14:17.100 --> 14:19.350 and then it should generate the next section. 14:22.200 --> 14:23.033 Yeah, here we go. 14:23.033 --> 14:24.120 So it's gonna keep continuing. 14:24.120 --> 14:25.868 And so this is really the process 14:25.868 --> 14:28.252 and you could obviously automate this at some point, 14:28.252 --> 14:30.240 but if you're writing a whole ebook, 14:30.240 --> 14:31.073 like it doesn't take, 14:31.073 --> 14:34.050 you're saving like a couple of weeks worth of work here, 14:34.050 --> 14:36.159 but you can see it's doing a pretty good job 14:36.159 --> 14:38.100 of generating the text. 14:38.100 --> 14:39.270 It's got a good length. 14:39.270 --> 14:40.890 If it doesn't have a very good length, 14:40.890 --> 14:42.638 depending on the topic, you could just ask it. 14:42.638 --> 14:45.750 You can say, the reason I like to do this in line 14:45.750 --> 14:47.370 is like say, okay, you didn't cover this 14:47.370 --> 14:49.740 or can you expand, can you make this longer? 14:49.740 --> 14:54.540 As you can say, make this longer and then I'll rewrite it 14:54.540 --> 14:56.250 and make it longer, which is really helpful. 14:56.250 --> 14:57.600 Now while that's running, 14:57.600 --> 14:59.117 why don't we try this? 14:59.117 --> 15:04.117 So I'm just gonna hit submit and there we go. 15:07.245 --> 15:08.485 And you can compare the difference. 15:08.485 --> 15:10.020 So it is saying in an age 15:10.020 --> 15:12.060 where the digital landscape is rapidly evolving, 15:12.060 --> 15:14.415 the role of effective measurement cannot be overstated. 15:14.415 --> 15:16.770 Whereas the professor in a world 15:16.770 --> 15:18.570 where data privacy is becoming increasingly bought, 15:18.570 --> 15:20.010 markets face new challenges when it comes 15:20.010 --> 15:21.690 to understanding campaign effectiveness. 15:21.690 --> 15:22.830 So you can decide, yeah, 15:22.830 --> 15:23.670 which one you like, 15:23.670 --> 15:24.570 but yeah, here we go. 15:24.570 --> 15:27.720 So now it's got an expanded section here 15:27.720 --> 15:28.620 and if you're happy with that, 15:28.620 --> 15:30.390 you can make changes or whatever. 15:30.390 --> 15:32.123 So that is how it works. 15:32.123 --> 15:36.600 You just keep going, continue. 15:36.600 --> 15:39.810 And then as you get the text 15:39.810 --> 15:42.480 and as you finish each section, 15:42.480 --> 15:45.000 then you get to the point where you can copy 15:45.000 --> 15:47.790 and paste all this across to a Google doc. 15:47.790 --> 15:49.650 One of the things you might wanna do here 15:49.650 --> 15:52.740 is just edit the maximum length and the tokens. 15:52.740 --> 15:55.890 So this is like how much of a response you can get back. 15:55.890 --> 15:57.780 You can say next section 15:57.780 --> 16:01.020 and hopefully it will write the whole section now 16:01.020 --> 16:02.910 And it'll just keep going with that. 16:02.910 --> 16:04.740 You can also experiment with messing around 16:04.740 --> 16:05.940 with the system message 16:05.940 --> 16:07.650 and this is where I'd put like your tone of voice. 16:07.650 --> 16:11.010 So style guide if you want it written in a specific way. 16:11.010 --> 16:12.840 And then you can also go back 16:12.840 --> 16:14.670 and add additional case studies 16:14.670 --> 16:17.280 or things like that to the outline if needed. 16:17.280 --> 16:19.320 That's probably the point where you wanna get the outline 16:19.320 --> 16:22.440 approved with your client or you approve it 16:22.440 --> 16:25.290 and add in additional things like you can put in 16:25.290 --> 16:27.450 specific statistics or whatever you wanted to quote. 16:27.450 --> 16:30.154 So that is the process you keep going with this. 16:30.154 --> 16:34.053 And you can see here if I just copy and paste, 16:35.010 --> 16:36.603 let's use a word counter. 16:38.010 --> 16:41.685 So here we've got like 288 words for this first section, 16:41.685 --> 16:43.740 you know, section 1.1 16:43.740 --> 16:46.120 and we have, I guess it's what 16:49.285 --> 16:52.440 it looks like about like 20, 30 sec sections here. 16:52.440 --> 16:54.630 So we're gonna have, let's say, you know, 16:54.630 --> 16:58.173 25 times 288. 17:03.030 --> 17:05.490 So it's a 7,000 word essay we're gonna get. 17:05.490 --> 17:06.960 And it's gonna take us probably another like 17:06.960 --> 17:08.460 15 minutes to get this. 17:08.460 --> 17:12.060 So, you know, within an hour you could have 10,000 word 17:12.060 --> 17:14.340 ebook, which is pretty powerful 17:14.340 --> 17:15.465 and I found that the results are 17:15.465 --> 17:16.605 pretty good when you do it this way. 17:16.605 --> 17:17.865 It sounds a bit more human 17:17.865 --> 17:19.890 'cause it's using your own insights 17:19.890 --> 17:22.140 and it's using the summary as well, 17:22.140 --> 17:24.270 so it's more fresh and up to date 17:24.270 --> 17:25.980 and it gives you the most flexibility 17:25.980 --> 17:27.480 because you can add stuff in, 17:27.480 --> 17:28.770 you can take stuff away, 17:28.770 --> 17:30.570 and you have a chance to talk back and forth 17:30.570 --> 17:32.340 and correct it if it does something wrong. 17:32.340 --> 17:35.010 So make sure that you check it for hallucinations. 17:35.010 --> 17:36.270 It's one of the main things, 17:36.270 --> 17:38.940 you definitely need to pay an editor to look over this. 17:38.940 --> 17:40.110 But other than that, 17:40.110 --> 17:42.110 you should be in a pretty good position.