AURORA DIGITAL MARKETING - COMPANY PROFILE
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COMPANY OVERVIEW
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Company Name: Aurora Digital Marketing Ltd
Founded: March 2018
Headquarters: 47 Innovation Drive, Manchester, M1 4BT, United Kingdom
Secondary Office: 12 Riverside Walk, Bristol, BS1 6EL
Website: www.auroradigitalmarketing.co.uk
Company Registration Number: 11482937

MISSION STATEMENT
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"To illuminate brands in the digital landscape through data-driven creativity and measurable results."

LEADERSHIP TEAM
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CEO & Founder: Sarah Mitchell
  - Background: Former Head of Digital at Ogilvy UK
  - Education: MBA from Manchester Business School
  - Years in industry: 18

Chief Operating Officer: Marcus Chen
  - Background: Operations Director at a FTSE 250 retailer
  - Joined Aurora: September 2019

Creative Director: Priya Sharma
  - Background: Senior Art Director at Saatchi & Saatchi
  - Awards: 3x Drum Awards winner
  - Joined Aurora: January 2020

Head of SEO & Analytics: James Thornton
  - Background: SEO Manager at Booking.com
  - Certifications: Google Analytics 4 Certified, SEMrush Certified
  - Joined Aurora: June 2018

Head of Paid Media: Elena Rodriguez
  - Background: Performance Marketing Lead at ASOS
  - Manages annual ad spend of: £12.4 million across clients
  - Joined Aurora: March 2021

SERVICES OFFERED
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1. Search Engine Optimisation (SEO)
   - Technical SEO audits
   - Content strategy and creation
   - Link building campaigns
   - Local SEO for multi-location businesses

2. Pay-Per-Click Advertising (PPC)
   - Google Ads management
   - Microsoft Advertising
   - Programmatic display advertising
   - Shopping campaigns for e-commerce

3. Social Media Marketing
   - Organic social strategy
   - Paid social campaigns (Meta, LinkedIn, TikTok)
   - Influencer partnerships
   - Community management

4. Content Marketing
   - Blog content creation
   - Video production
   - Podcast production and promotion
   - Whitepaper and ebook development

5. Email Marketing & CRM
   - Campaign strategy and execution
   - Marketing automation setup
   - Customer journey mapping
   - A/B testing and optimisation

6. Web Analytics & Reporting
   - Google Analytics 4 implementation
   - Custom dashboard creation
   - Conversion rate optimisation
   - Attribution modelling

FINANCIAL INFORMATION
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Annual Revenue (2024): £4.2 million
Annual Revenue (2023): £3.1 million
Annual Revenue (2022): £2.3 million
Annual Revenue (2021): £1.7 million
Year-on-Year Growth (2024): 35.5%

Profit Margin (2024): 22%

EMPLOYEE INFORMATION
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Total Employees: 47
  - Manchester Office: 32
  - Bristol Office: 15

Department Breakdown:
  - SEO Team: 8 specialists
  - PPC Team: 7 specialists
  - Social Media Team: 9 specialists
  - Content Team: 6 writers and designers
  - Analytics Team: 4 analysts
  - Account Management: 6 managers
  - Operations & Admin: 5 staff
  - Leadership: 2

Average Employee Tenure: 2.8 years
Employee Satisfaction Score (2024): 4.3/5

CLIENT PORTFOLIO
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Total Active Clients: 68
Client Retention Rate (2024): 91%

Notable Clients:
- GreenLeaf Organic Foods (organic food retailer)
- TechStart Accelerator (startup incubator)
- Northern Property Group (real estate)
- FitLife Gyms (fitness chain with 23 locations)
- Crafted Furniture Co. (artisan furniture manufacturer)
- BrightSmile Dental (dental practice network)
- CloudSecure Solutions (cybersecurity SaaS)
- Heritage Hotels UK (boutique hotel chain)

Industry Sectors Served:
- E-commerce & Retail: 28%
- Professional Services: 22%
- Healthcare & Wellness: 15%
- Technology & SaaS: 14%
- Hospitality & Travel: 12%
- Other: 9%

CASE STUDY HIGHLIGHTS
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GreenLeaf Organic Foods (2023-2024):
- Challenge: Increase online sales and brand awareness
- Strategy: Integrated SEO, content marketing, and paid social
- Results:
  * 156% increase in organic traffic
  * 89% increase in online revenue
  * 12,000 new email subscribers
  * Cost per acquisition reduced by 34%

FitLife Gyms (2022-2024):
- Challenge: Drive membership sign-ups across 23 locations
- Strategy: Local SEO, Google Ads, and Meta advertising
- Results:
  * 2,400 new memberships attributed to digital campaigns
  * Average cost per sign-up: £18.50
  * 340% return on ad spend

AWARDS & RECOGNITION
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- UK Digital Agency Awards 2024: Best SEO Campaign (Silver)
- Northern Marketing Awards 2023: Best Small Agency
- The Drum Awards 2023: Best Use of Data (Finalist)
- Manchester Business Awards 2022: Fastest Growing SME (Shortlisted)

TECHNOLOGY & TOOLS
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Analytics: Google Analytics 4, Looker Studio, Hotjar
SEO: Ahrefs, SEMrush, Screaming Frog, Surfer SEO
PPC: Google Ads, Microsoft Advertising, SA360
Social: Sprout Social, Hootsuite, Meta Business Suite
CRM: HubSpot, Mailchimp, Klaviyo
Project Management: Asana, Slack, Notion

PRICING STRUCTURE
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Monthly Retainers:
- Starter Package: £1,500/month (small businesses, 1-2 channels)
- Growth Package: £3,500/month (medium businesses, 3-4 channels)
- Enterprise Package: £7,500+/month (large businesses, full-service)

Project-Based Work:
- SEO Audit: £1,200 - £3,500
- Website Migration Support: £2,500 - £8,000
- Brand Strategy Workshop: £1,800

Minimum Contract Length: 6 months
Average Client Spend: £4,200/month

CONTACT INFORMATION
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General Enquiries: hello@auroradigitalmarketing.co.uk
New Business: newbusiness@auroradigitalmarketing.co.uk
Phone: +44 (0)161 555 7890
LinkedIn: linkedin.com/company/aurora-digital-marketing
Twitter/X: @AuroraDigitalUK

Office Hours: Monday to Friday, 9:00 AM - 5:30 PM GMT

Last Updated: January 2025